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Northern
Arizona & Beyond magazine is published twice a year
as a regional travel magazine for those visiting northern
Arizona and neighboring states just beyond our borders.
Digital editions will continue to be a part of the
2012 and 2013 issues through a “flip page” magazine
that includes links to advertisers’ websites, and
videos promoting select adventures and communities
in our online magazine.
Northern
Arizona & Beyond is a unique five-state regional magazine
and the only publication that reaches tourists by
linking the efforts of more than 28 chambers of commerce
and visitor centers including many Arizona Office
of Tourism Convention & Visitor Bureaus, Native American
reservations, select hotels, and private tourism businesses
in northern Arizona and neighboring states of Nevada,
Utah, Colorado, and New Mexico and by newsstand and
magazine subscription.
AUDIENCE
PROFILE
With
the Grand Canyon being one of the world’s most sought
after destinations, it is featured in each issue.
According to a survey conducted by the Grand Canyon,
83% of visitors to the canyon are domestic travelers.
Northern
Arizona & Beyond educates its readers with articles
on the Grand Canyon that catch the interest of these
travelers with countless other adventures that this
part of the country offers. Several other northern
Arizona destinations are highlighted to let readers
know of additional places to vacation in this region.
Our
recent survey shows that Northern Arizona & Beyond
readers will increase the length of their stay after
reading our publication and discovering other nearby
destinations.
43%
of Northern Arizona & Beyond readers plan to increase
their travel by 2-3 days. 29% of Northern Arizona
& Beyond readers plan to increase their travel by
4-5 days. 14% of Northern Arizona & Beyond readers
plan to increase their travel by 6-7 days. 75% of
Northern Arizona & Beyond readers household income
ranges from $100,000-$500,000
The
print issues are read by more than 150,000 readers
alone! Our publication, for the most part, reaches
tourists when they are looking for places to visit
and things to do.
FEATURES
FOR 2012 & 2013
Summer/Fall
Features (June - December Issue)
The Impressive Beauty of Monument Valley & Canyon
de Chelly
A Photographer’s Journey Through Monument Valley–
Derek von Briesen
The Road Less Traveled – The Kayenta Monument Valley
Scenic Road, (Tse’ Bii’ Ngzisgaii)
Wine Country Tours
In Our backyard – Lake Mead, A Paradise for Watersports
Winter/Spring
Features (January-June Issue)
A Winterscape in Sedona
The Road Less Traveled – San Juan Skway Scenic Road,
Colorado
Native American Lands
Escalante – Third Step of the Grand Staircase
Nevada – Red Rock & Valley of Fire State Parks In
Our backyard – Lake Havasu & Bullhead City
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| CONTENT |
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| This
is an exciting opportunity for you to promote your business
through advertising in this beautiful four-color glossy
magazine. With a circulation of 50,000 print copies
and a readership of 125,000 plus unlimited website hits
and subscription downloads, it will be read by thousands
of potential visitors when they are making plans to
visit "northern Arizona & beyond". For those who pick
up a print copy upon arrival, our stories will invite
them to stay longer and visit many more sites and attractions
along their journey. |
| WEB
SITE LINKS |
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| At
the magazine’s website, Northern Arizona & Beyond can
be completely viewed with each advertiser’s ad linked
directly to their website by a mere click on their ad. |
| DIGITAL
ISSUES |
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In
addition to our print copies, our “Online Version”
is now in digital format with video throughout the
pages. The digital issue provides an excellent complement
to our print editions by getting more information
to thousands of potential readers who use digital
magazines. Northern Arizona & Beyond is read by thousands
of visitors with the newest of technology through
iPhone, iPad, iPod Touch or Android devices. Please
visit our website at www.NorthernArizonaMagazine.com
to access our digital magazines.
Seven
out of 10 top page views of Northern Arizona & Beyond
were full-page ads with corresponding editorials.
The top three advertisements included video along
with editorial to reap maximumn benefits. It pays
to invest with our complete marketing program when
it comes to capturing readers’ attention.
*Statistics gathered from Northern Arizona & Beyond
readers, Grand Canyon Survey and AOT.
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| PRINT
DISTRIBUTION |
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50,000
print copies (25,000 for Winter/Spring - 25,000 for
Summer/Fall) REACH from print Issues–50,000
Each
issue will be read by many potential tourists when
they are making plans to visit this unique region.
For those who pick up a print copy upon arrival, they
will desire to stay longer and visit more sites and
attractions along their journey.
Northern
Arizona & Beyond distributes complimentary print copies
at airports, hotels, chambers of commerce, convention
and visitor bureaus, visitor attractions, throughout
Arizona, Nevada, Utah, Colorado, and New Mexico, through
paid subscription and magazine newsstands, and reaching
extended markets both domestically and internationally
through our online version.
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| RESERVATION
& SHIPPING |
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| Reservation
& Shipping: To reserve your space, contact OutWest Publishing
LLC, 1.877.286.0255 or by e-mail: la.nora@earthlink.net.
Please send all materials or completed artwork to: OutWest
Publishing LLC, PO Box 2059, Gilbert, AZ 85299. |
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